Marketing is more than colouring in … I swear.

That old chestnut.

“So what do you do for a living?”

“I work in marketing”

“Ahhh so you spend your days colouring in and making Tik Toks”

If I received $1 every time I have heard that in the last 10 years, I would as wealthy as Kim K post sex tape believe me. But Marketing is genuinely so much more than that - I can assure you my Student Loan can in fact confirm this.

Marketing is critical for any business, whether you are small town, big goals (sort of like us), or already hitting the big time, believe me, you need marketing.

Now immediately, I know what you are thinking, ah yes marketing, the absolute expense sucker of any business, but hear me out, marketing doesnt have to be a HUGE expense, if you have a clear goal, a clear vision, clear tactics and a sprinkle of creative flare, you can curate a targeted and relatively budget friendly marketing plan. Just yesterday, I was browsing the gram (as one does on a Saturday afternoon in Central Otago) and I stumbled across a small UK based business run by a couple similar age to Paul and I and they looked at the expense of marketing built into products, now a great example of this would be a car sale, the marketing is built into the car, so for every used car say, you allocate $200 to marketing. Anyway, I digress, but what they were selling was the idea of removing that “marketing fee” if you like by considering user generated content, so they were having their customers facilitate their marketing, and let me tell you why this is so incredibly clever, because not only are they marketing the product for them, they have to purchase the product FIRST! Genius I tell you, solid gold genius!

How does this relate you ask, in a blog post effectively selling my very high end marketing skills to your business, well, it highlights that marketing is more than just colouring in, and colouring in on a very good budget. Marketing can come in any shape and size, you can go big on the budget and opt for a multi channel approach or it can rely on user generated content and not cost you a dime.

However, no matter what direction you might choose, you should choose 84Group - and here is why.

We are knowledgeable - well my degree and Paul’s camera collection say so anyway

We are here to listen to your business requirements, now, in 6 months, in 6 years!

We are creative, one size definitely does not fit all, this coming from a female with arms like an albatross.

We are 84Group, so we will always use our whole ass on your business.